Plans
Plan: this page compares every plan: Free, Starter, Pro and Premium.
Cove Wishlist has four plans. Every paid plan starts with a 30-day free trial, and Shopify bills the plan with your store’s other charges. Prices are in US dollars per month.
| Plan | Price | Wishlist actions a month | Alert emails a month |
|---|---|---|---|
| Free | $0 | 500 | 0 |
| Starter | $29.99 | 3,000 | 200 |
| Pro | $59.99 | 10,000 | 2,000 |
| Premium | $99.99 | 25,000 | 5,000 |
A wishlist action is a shopper adding an item; removes, moves, shares, cart adds and imports don’t count. See Monthly action quota. Alert emails are the back-in-stock, price-drop, low-stock and reminder emails Cove sends to shoppers; past the month’s number they wait for the next month. Test emails, confirmation emails and your own summary email don’t count.
Wishlists are never deleted on any plan, and there is no lifetime storage cap.
What each plan includes
Section titled “What each plan includes”The full storefront wishlist, to try Cove or run a small store.
- Hearts on product pages and cards
- Wishlist page and header link
- Guest wishlists that merge on sign-in
- My wishlist in customer accounts
- Design: icons, colors, labels and positions
- Storefront in English, French, German, Spanish, Italian and Dutch
- Importer for other wishlist apps and CSV files, with a dry-run preview
- 30 days of analytics
- Storefront JavaScript API, events and custom elements
Starter
Section titled “Starter”Sharing and wishlist alerts for a growing store.
- Everything in Free
- Shareable wishlists
- Back-in-stock email alerts
- Price-drop and low-stock email alerts
- Wishlist reminder emails
- Save for later from the cart page and cart drawer
- Shopify Flow triggers
- Email support
Starter isn’t available to Shopify Plus stores. See Changing plans.
Named lists, full design control and a year of analytics.
- Everything in Starter
- Multiple named lists
- Custom icons and custom CSS
- Animations and social proof
- Save your own design presets
- 12 months of analytics with CSV export
- Weekly or monthly wishlist summary email
- Wishlist events for Meta, Google, Klaviyo and Omnisend
- Available to Shopify Plus stores
- Priority email support
Premium
Section titled “Premium”The highest limit, with support within one business day.
- Everything in Pro
- Wishlist revenue reporting
- REST API
- Priority support within 1 business day
Which plan each feature needs
Section titled “Which plan each feature needs”Anything not listed here is on every plan, including Free.
| Feature | Lowest plan |
|---|---|
| Shareable wishlists | Starter |
| Shopify Flow triggers | Starter |
| Back-in-stock, price-drop and low-stock emails, including Notify me | Starter |
| Wishlist reminder emails | Starter |
| Save for later from the cart | Starter |
| Multiple named lists | Pro |
| Custom icon | Pro |
| Custom CSS | Pro |
| Save animations | Pro |
| Social proof | Pro |
| Your own design presets | Pro |
| 90 days and 12 months of analytics, CSV export | Pro |
| Wishlist summary email | Pro |
| Wishlist events for pixels, Klaviyo and Omnisend | Pro |
| Wishlist revenue reporting | Premium |
| REST API | Premium |
Controls for a feature your plan doesn’t include stay visible in the app, disabled, with the plan’s name beside them, so you can see what each plan adds.
Trials
Section titled “Trials”- Every paid plan has a 30-day free trial. You pay nothing until it ends, and you can cancel at any time during it.
- Shopify grants a trial once per store. If your store has never had one, the Plans page shows Try any paid plan free for 30 days.
- During a trial the Plans page shows a Free trial — N days left badge and the date the plan starts being charged.
Related
Section titled “Related”- Monthly action quota
- Changing plans
- Public pricing page: covewishlist.com/pricing